I'm a Senior Brand Designer and Creative Lead based in Toronto, with 15+ years building brands that hold up at scale.

My work lives at the intersection of systems thinking and hands-on craft. I've led rebrands, built design systems, directed campaigns, and shaped how brands evolve through growth, including a full rebrand at Homebase in collaboration with Bruce Mau Design, brand work tied to Ceridian's IPO, and contributing to the brand work that supported Wave's acquisition by H&R Block.

I partner closely with marketing, product, and leadership teams, managing designers, freelancers, and agencies along the way, to make sure the work is coherent, scalable, and aligned to where the business is headed. I care about the whole brand, not just individual deliverables.

Currently leading brand design at Homebase. Check out selected work here.