Currently Leading Brand Design at homebase
I'm a Senior Brand Designer and Creative Lead based in Toronto, with 15+ years building brands that hold up at scale.
My work lives at the intersection of systems thinking and hands-on craft. I've led rebrands, built design systems, directed campaigns, and shaped how brands evolve through growth, including a full rebrand at Homebase in collaboration with Bruce Mau Design, brand work tied to Ceridian's IPO, and contributing to the brand work that supported Wave's acquisition by H&R Block.
I partner closely with marketing, product, and leadership teams, managing designers, freelancers, and agencies along the way, to make sure the work is coherent, scalable, and aligned to where the business is headed. I care about the whole brand, not just individual deliverables.
Currently leading brand design at Homebase. Check out selected work here.
Some kind words from some great clients
“Working with DesignerDan is hands down one of the best investments we've ever made at Speaker Labs. It’s difficult to measure the exact ROI of design work, but the constant overwhelmingly positive feedback we receive about our website and branding speaks for itself. On top of that, the year after we had him redesign our sales proposal decks we hit a new all time high in revenue. His work has had a huge impact on our business, and our experience has been so positive that we'd never even consider working with anyone else for creative design work.”
Eli Gladstone
co-founder
@ Speaker labs
“Working with Dan was truly a great experience. Every step of the process was seamless and we couldn’t be happier with the result. Dan listened to what we wanted, presented multiple directions we could go and then executed flawlessly building us a beautiful, modern website. It felt like he really understood our brand and nailed exactly what we wanted to go for. He was also happy to work with us to finalize our vision working out the final pieces.
I would highly recommend Dan’s services if you’re in need of a designer and we’ve already referred multiple people to him.
Thank you Dan!”
Kory Zayne
CEO and Co-Founder
@ donestreet
"Dan did an exceptional job translating my vision into a brand that truly resonates. He listened carefully to the value points I wanted to communicate and came back with a name and visual direction that just works.
“Profit Mill” and the green branding instantly connect with my target audience, founders who want to build a true profit engine through paid ads. The brand clearly communicates that we help businesses consistently generate profit through partnership. It feels aligned, intentional, and built for growth.”
Peter Guba
Founder & CEO
@ Profit Mill
