Currently Leading Brand Design at homebase
I'm a brand designer and creative director based in Toronto, fifteen years in and almost all of it building tech brands.
Most of that has been in-house: Ceridian through its IPO, Wave through the H&R Block acquisition, and Homebase since 2021, where I led the 2024/2025 rebrand with Bruce Mau Design on the identity and owned the system build and rollout.
I work with designers, copywriters and motion artists, plus the agencies and freelancers around them. Some of it is directing, some of it is doing the work alongside them. I'm still in the file most weeks.
What I care about most is whether a brand survives contact with the people who have to use it every day.
Right now I'm rebuilding my process with AI in it: Figma Weave, Figma Make, Claude Code. Less about speed than about how many directions I can explore before committing to one.
Currently leading brand design at Homebase.Check out some of the work here.
Some kind words from some people i've worked with
“Working with DesignerDan is hands down one of the best investments we've ever made at Speaker Labs. It’s difficult to measure the exact ROI of design work, but the constant overwhelmingly positive feedback we receive about our website and branding speaks for itself. On top of that, the year after we had him redesign our sales proposal decks we hit a new all time high in revenue. His work has had a huge impact on our business, and our experience has been so positive that we'd never even consider working with anyone else for creative design work.”
Eli Gladstone
co-founder
@ Speaker labs
“Working with Dan was truly a great experience. Every step of the process was seamless and we couldn’t be happier with the result. Dan listened to what we wanted, presented multiple directions we could go and then executed flawlessly building us a beautiful, modern website. It felt like he really understood our brand and nailed exactly what we wanted to go for. He was also happy to work with us to finalize our vision working out the final pieces.
I would highly recommend Dan’s services if you’re in need of a designer and we’ve already referred multiple people to him.
Thank you Dan!”
Kory Zayne
CEO and Co-Founder
@ donestreet
"Dan did an exceptional job translating my vision into a brand that truly resonates. He listened carefully to the value points I wanted to communicate and came back with a name and visual direction that just works.
“Profit Mill” and the green branding instantly connect with my target audience, founders who want to build a true profit engine through paid ads. The brand clearly communicates that we help businesses consistently generate profit through partnership. It feels aligned, intentional, and built for growth.”
Peter Guba
Founder & CEO
@ Profit Mill
