HiO

HiO was getting ready to launch and needed a logo to go out with. The product writes customer replies for small business owners, and the entire promise sits on one word: voice. If the reply doesn't sound like the person who owns the shop, the software has failed, no matter how fast it was. So the logo had to sound like something too. What we made is a fully custom hand drawn script, closer to a signature than a wordmark, with the asterisk on the "i" as the only mark on the page that isn't a person's hand. A signature is the oldest proof we have that someone was actually here. That felt like the right thing to put on a product whose whole job is to keep the owner's voice in the room.